A Hidden Secret To Business Building

So, what's the latest buzzword in network marketing today?

It's "coaching" or some variation of the word coach.

Listen and you'll hear things like:

"You need to be a coach to your people."

"Are you coachable?"

"When you join my company, I will coach you to success."

I've often wondered if the folks who talk about coaching really know what they're talking about.Let's get going to set the record straight--

I'm going to explain what a real coach is and help you to become a network marketing coach in the process.There are endless variations of coaching but when you get right down to it, there are only two models that you need to be aware of:

"The Co-active Coaching Model"

Specialized CoachingIn its most simplistic form, The Co-active Coaching Model coaches by asking the following questions:

What do you really want to accomplish?

What will that get you?

What's standing in the way?

What is a small action step you can take that will move youtowards the thing(s) you want to accomplish?

Are you willing to take that action step?

When will you do it?

How will I know you've done it?

Use this neat question formula on your downline members (and prospects) and guess what? You're coaching!

(Notice that in the Co-active Model of coaching you don't have to have any skills to coach other than to ask questions. Heck, you don't even have to be successful at network marketing to do this kind of coaching.)


The Co-active Coaching Model is a terrific way to coach your organization when you are not skilled in network marketing yourself. You can be a failure at network marketing and still coach others to success by utilizing the Co-active Coaching Model. (I'll bet that'll keep you glued to this article.)

The other kind of coaching is what I call

"Specialized Coaching."

This would be like coaching someone to play basketball, start a business, lose weight or how to do a thousand other things (including how to be good at network marketing).

The key to being good at this kind of coaching is that it can't be faked--the coach actually has to be an expert at his or her coaching specialty.

For example, you can coach people with the Co-Active Coaching Model to get them in action. But as a Speciality Coach, you can train, consult, teach and support others more dramatically when you are an expert.

Do not delude yourself into thinking you can do Specialized Coaching about something (like prospecting) that you do not know how to do well yourself.

An important piece in ALL coaching models is that to coach well, you have to be completely non-judgmental.

As a coach you never want to TELL people what to do. Never make demands, give orders or talk about yourself. Never give your opinion about anything unless you're asked. Instead, when coaching, you want to make suggestions, requests and express your intuitions. But beyond that, the focus is always on the other person and not you, the coach.

If you want to be the best leader and coach you can be, start by learning and implementing the Co-active Coaching Model with your group. Then continue your Specialized Coaching journey by becoming an expert at some aspect of network marketing (like marketing, lead generation, time management, etc.).You'll find that success will come quicker as you lead (coach) by asking questions instead of telling others what they should be doing. Decide right now that you will never tell someone else what to do. Instead, coach them by finding out what they are willing to do and when.

One of the best ways to learn to be a Specialty Coach is to be coached by one.


Find Out Your Coach For Yourself!!!


Warm Regards